TEAM
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Daniel
Glazed Co-founder and Creative Director Daniel Smedeman (Glazed Nails), has over 6 years of industry experience, serving up looks for the likes of Emily Ratajkowski, Cara Delevingne, Pat Cleveland, Snoh Aalegra, Marjan Jonkman, Carice van Houten, Sevdaliza.
His work has been featured in global publications, platforms and runways, including Vogue, Acne Papers, Carnale, Perfect Magazine, Odda Magazine, Valentino, ELLE, Harper's Bazaar, Vanity Fair, Tom Ford, Viktor & Rolf, Botter, Casablanca, Ninamounah and Willy Chavarria.
While his commercial work offers the opportunity to collaborate, learn and create with leading brands and professionals, it is his personal clients who provide ongoing inspiration and a strong feeling of appreciation.
Defining himself as an outsider, his creative approach defines categorization and encompasses a broad spectrum of influence from contemporary art, fashion, music and technology. He co-founded Glazed to offer a safe space for creativity and expression, where guests feel seen and leave each appointment inspired and confident. -
Jessica
Glazed Co-founder and Business Director Jessica van Houten, has nearly a decade of experience in PR, communications and influencer marketing. With a track record of working alongside global brands, her expertise extends throughout the entire client interaction and project cycle. She excels at managing client relationships and executing dynamic campaigns that maximize brand impact and influence consumer behavior.
She works across both traditional and digital media channels, maintaining close relationships with press and influencers while also specializing in trend forecasting, market research and PR innovations.
Her great understanding of connection and community development will play a crucial role in shaping the Glazed guest experience. By utilizing bold messaging, communication activations, immersive events and unparalleled guest servicing, she will ensure each guest is able to serve their shine.
